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Le Beaujolais Nouveau arrives next week 12/11/2010


Beaujolais Nouveau 2010 by Georges Duboeuf

Farsons Beverage Imports Company Limited announces the arrival of this season’s shipment of Beaujolais Nouveau by Georges Duboeuf on Thursday, 18th November 2010. A quick-fermenting wine, Beaujolais Nouveau is released for distribution only once a year to much fanfare around the world, on the third Thursday of November.

The arrival of the Beaujolais Nouveau is a worldwide event for all wine enthusiasts and thousands of people around the world will be enjoying Beaujolais Nouveau just like here in Malta.

Beaujolais Nouveau, produced in the Beaujolais region of France, is a lightweight purple-pink wine made from Gamay grape and it produces red fruit flavors, such as cherry, strawberry and raspberry. It is best served chilled, and needs to be consumed within a few months of its production.

Beaujolais was traditionally made to celebrate the end of the harvest, but until after WWII it was only for local consumption. When the Beaujolais Appelation D’Origine Controlee (AOC) was established in 1937, AOC rules declared that Beaujolais wine could only be officially sold after December 15 in the year of harvest. These rules were relaxed in 1951, and the Union Interprofessionnelle des Vins du Beaujolais (UIVB) formally set November 15 as the release date for what would be known as Beaujolais Nouveau. Now, French law states that the wine cannot be sold until the third Thursday of November, also known as ‘Beaujolais Day’.

For food and wine enthusiasts, the grand arrival of Beaujolais Nouveau is an exciting event each year. The wine is ready for consumption about six weeks after the harvest and the race to carry the first bottles of the new vintage is a national event.

Georges Duboeuf is the largest producer of Beaujolais Nouveau in the region – more than a fifth of his annual production, about 4 million bottles, is Beaujolais Nouveau. Duboeuf is a tireless promoter of Beaujolais and Beaujolais Nouveau and today he is dubbed as ‘The King of Beaujolais’. His name, colourful labels and the high quality of his wines make Duboeuf the ‘must have’ nouveau.

Le Beaujolais Nouveau by Georges Duboeuf is available at a number of restaurants, bars and retail outlets throughout Malta and Gozo and directly from Farsonsdirect, Mdina Road, Mriehel and online at http://www.farsonsdirect.com/.

Farsons Beverage Imports Company Limited is a member of The Farsons Group.