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Kinnie Zest launches its second limited edition pack 18/05/2010

Following last year’s hugely successful limited edition pack, Kinnie Zest is once again launching a new limited edition special packaging for summer 2010. The full-wrap bottle targets young adults and is based on music, universally loved by all youngsters.

“Continuing to further emphasize the No Sugar, Great Taste, attributes of Kinnie Zest, this new daring and exciting packaging will appeal to young adults with its striking appearance,” said Lara Micallef, Brand Executive for Kinnie.

This special limited edition packaging is available exclusively in 50cl bottles and is supported by a nationwide marketing campaign.

Kinnie Zest is a low calorie soft drink with no sugar and extra orange flavour. It is available in 0.5 and 1.5 litre bottles and 0.33 litre cans at leading supermarkets, groceries, bars and restaurants throughout Malta and Gozo.

Kinnie is produced, marketed and distributed by Simonds Farsons Cisk plc, a member of The Farsons Group.

www.kinniezest.com.