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Absolut turns an ordinary night into a Masquerade 01/12/2008

Absolut, the leading international premium vodka, recently launched its new holiday gift pack.

After last year’s award-winning Disco gift pack sold 2.9 million packages, expectations among consumers for this year’s gift pack were raised considerably – and they will not be disappointed. Made from soft and shiny red spangles, and with a zipper on the back, the Masquerade holiday gift pack really stands out and inspires consumers to join the glamorous masquerade.

“Our new gift pack builds on the legendary Absolut history of creative and groundbreaking bottle and package design,” says Katarina Nielsen, International Marketing Director, V&S Absolut Spirits.

When opening the pack, the zipper slides apart to reveal the classic Absolut Vodka bottle.

With this new gift pack, people do not need an invitation to dress up for a party. Absolut is taking masquerade into the modern era, where the possibilities of being yourself and expressing your personality are more important than ever. The red, shiny bottle will be the perfect present for the upcoming holiday season and will be the centerpiece of any party.

“We have extended the concept of what a gift pack can offer the consumers, and we hope it will inspire people to embrace the glamorous side of themselves by turning an ordinary night into a masquerade,” says Katarina Nielsen.

Masquerade gift packs are available at selected outlets or at farsonsdirect.com adjacent to the Farsons Brewery in Mriehel.

Absolut is imported, marketed and distributed by Wands Limited, a subsidiary company of The Farsons Group of Companies.