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Bollinger, James Bond’s all-time favourite champagne 17/11/2008

“There are moments of great luxury in the life of a secret agent” – this is how Ian Fleming’s second novel, Live and Let Die starts. And the movie of the same name sees luxury champagne Bollinger appear on screen for the first time.

Since then, Bollinger has featured in eleven Bond films, and is featuring once again in this year’s Quantum of Solace with La Grand Année 99 vintage. Quantum of Solace, which premiered in Malta on Friday, 14th November 2008, is the latest movie in the James Bond franchise and Bollinger is celebrating this release.

All 007 fans who watch Quantum of Solace at Eden Cinemas will be given a voucher for 50% discount on a bottle of Bollinger redeemable at Hugo’s Lounge or Hugo’s Tapas in Paceville. Those who watch the movie at Embassy Cinemas will be given the same discount voucher redeemable at 2 22 in Valletta. Offer is valid up to 15th December 2008.

James Bond’s relationship with Champagne Bollinger started in 1952 when Ian Fleming wrote his first novel in his Estate of Goldeneye in Jamaica, and meanwhile in Aÿ, Madame Bollinger first released Bollinger R.D. which was to become one of the definitive cuvées of the House. Bollinger, with its special relation to the British Crown, which dates from the Queen Victoria’s granting of the Royal Warrant in 1884, is perhaps the most British of Champagne Houses and maybe of all French brands.

A certain ruthlessness in the pursuit of excellence without compromise, a doubt here and there, charm and elegance, with a hint of understatement and self deprecation… these are some of the values which Bollinger shares with Bond himself.

Champagne Bollinger is imported, marketed and distributed by Wands Limited, a subsidiary company of The Farsons Group of Companies.