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KFC customers can Taste the Game as part of NBA Europe Live 30/09/2008

KFC restaurant in Malta is offering customers the chance to win a trip to Paris to watch an NBA Europe Live game presented by EA SPORTS courtesy of KFC as part of the «Taste the Game» promotion.

Customers who upgrade their meal will be given a special flyer with directions on how to enter the competition.  Until October 31st, customers can enter the competition by answering a trivia question and sending an SMS message with the correct answer.

One lucky winner will receive a grand prize trip for two to watch live the NBA EUROPE LIVE 2008 game, which will take place in Paris on October 9th, between the New Jersey Nets and the Miami Heat.

“Through this partnership, millions of Europeans will be able to enjoy an energetic and fun atmosphere that reflects the core values of both KFC and the NBA,” said Micky Pant, Chief Marketing Officer of Yum! Restaurants International.

“KFC has been a strong supporter of NBA Europe Live since its inception and we are pleased to have them back for the third installment of the tour,” said Sophie Goldschmidt, NBA Europe Vice President for Marketing Partnerships and Business Development. “Our partnership has grown significantly over the past three years, and KFC will play a vital role this fall in enhancing the excitement among basketball fans in Europe as four NBA teams take to the court as part of this year’s tour.”

The KFC «Taste the Game» is valid until stocks lasts, and the competition coupons will be available to those who enjoy their KFC upgraded meals at the restaurant or at home.

NBA Europe Live, presented by EA SPORTS, will take place for the third consecutive year as the Miami Heat, New Jersey Nets, New Orleans Hornets and Washington Wizards will play preseason games in Barcelona, Berlin, London and Paris.  Following the event, NBA teams will have played 48 games in 18 different cities in Europe over the past two decades.

For more information visit http://www.kfc-malta.com/.

For more information about the 2008 NBA Europe Live presented by EA SPORTS visit www.nba.com/europelive2008.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.  There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some eight million customers each day.  KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

About the NBA
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007-08 season, the NBA distributed games and programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 76 international players from 31 countries and territories on NBA rosters.