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From Hunger to Hope... World Hunger Relief 25/09/2008

By leveraging the company’s global scale, last year, 1.6 million people were saved from starvation

Yum! Brands, parent company of KFC and Pizza Hut, has re-launched the world’s largest hunger relief effort in an attempt to help stop world hunger. Called ‘World Hunger Relief 2008’, the programme supports the United Nations World Food Programme.

“From every corner of the world, our employees, franchisees, their families and customers have started a movement that will truly impact the ongoing fight against hunger and make a difference in the lives of so many in need,” said David C. Novak, Yum’s Chairman and Chief Executive Officer. “I am incredibly proud of the overwhelming global response to World Hunger Relief concept which transformed into the world’s largest volunteer effort to fight world hunger. Through our efforts we are feeding and saving the lives of more than 400,000 children, moving them from hunger to hope,” added Novak.

Following last year’s commitment to the cause, Malta franchisee, Food Chain (Holdings) Limited, is once again participating actively in this global fund-raising event. All four Pizza Hut restaurants, situated in Sliema, Valletta, Bugibba and St. Julians, together with the KFC outlet in Gzira, have kicked off a number of activities and initiatives, roping in suppliers, staff and customers, to contribute and save lives.

“Last year, Malta was singled out as one of the leaders in the European market for driving this message and making a heartfelt contribution to the World Food Programe (WFP) funds in Rome. This year, we intend to increase the momentum and double our efforts in contributing more to help raise funds for WFP,” commented Marco Debono, Marketing Executive for Yum! Brands franchises in Malta.

Donations can be placed, either online through http://www.fromhungertohope.com/ or by visiting any KFC and Pizza Hut restaurants in Malta and asking for the World Hunger Relief donation envelope.

Moreover, as from 21st September until stocks last, a surprise will be given for each donation received from customers dining in at Pizza Hut restaurants in Malta. The surprise is endorsed by a world-known singer, who voluntarily offered her services for Yum! and WFP, exclusively for this World Hunger Relief global event.

Food Chain (Holdings) Limited is a subsidiary company of the Farsons Group of Companies. It is licensed to operate the Pizza Hut and KFC franchises in Malta on behalf of Yum! Brands, Inc.

About World Food Programme
Established in 1963, WFP is the United Nations frontline agency in the fight against global hunger.  WFP is the world’s largest humanitarian agency:  on average, each year, we give food to 90 million poor people to meet their nutritional needs, including 58 million hungry children, in 80 of the world’s poorest countries.  WFP – We Feed People.
www.wfp.org.

About Yum! Brands, Inc.
Yum! Brands Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants with over 34,000 restaurants, which includes over 2,000 licensed restaurants, in more than 100 countries and territories. Four of the company’s restaurant brands — KFC, Pizza Hut, Taco Bell and Long John Silver’s — are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories respectively. Yum! Brands is the worldwide leader in multibranding, which offers consumers more choice and convenience at one restaurant location from a combination of KFC, Taco Bell, Pizza Hut, A&W or Long John Silver’s brands. The company and its franchisees today operate over 3,500 multibrand restaurants. Outside the United States in 2006, the Yum! Brands’ system opened about three new restaurants each day of the year, making it one of the fastest growing retailers in the world.
www.yum.com.