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Kinnie launches revamped website 08/02/2008

Kinnie has just revamped its website www.kinnie.com to bring it in line with the brand’s new look and packaging. The new design is dynamic and user-friendly, presenting information in a clear and uncluttered manner.

“This new website is in line with Kinnie’s communication and marketing strategy. As well as a visually enhanced interface, the new-look Kinnie website offers greater export opportunities and we are confident that it will generate more interest in our product overseas,” said Ms Lara Micallef, Brand Executive for Kinnie at Simonds Farsons Cisk plc.

The website is a veritable source of information on the heritage of Kinnie, featuring several black and white adverts from its launch in 1952 to the 1970s, as well as the latest advertising campaigns. The packaging development from 1952 to today is also recorded on the website.  The site features current TV commercials as well as its popular cocktail recipes, with several new additions from ITS students and members of The Maltese Bartenders Guild.

A section dedicated entirely to international markets lists the availability of Kinnie outside Malta, namely Australia, UK, Italy, Germany, Austria, Switzerland and Canada,  and offers new opportunities to foreign companies to produce Kinnie under its franchising system.

In addition, www.kinnie.com has retained the ever-popular Message Book, where visitors can post their comments about Kinnie. It also features the new look desktop items available for download.

To coincide with the re-launch, Kinnie is offering visitors the chance to win one of five €50 vouchers in Farsons soft drinks by participating in its online competition.

The Kinnie range includes Diet Kinnie and Kinnie Zest and is now available in PET packages in different sizes, including a 0.5 litre bottle, a 1.5 litre bottle and a 2 litre bottle. The Kinnie range is also available in 33cl cans, 25cl and 1 litre glass bottles.