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SIMONDS FARSONS CISK LAUNCHES NEW PET AND CAN PACKAGES FOR ITS SOFT DRINKS RANGE 18/12/2007

Constantly reviewing ways of offering value-added products and services, Simonds Farsons Cisk plc is launching a new PET and can packaging for its soft drinks range. As from this week, Farsons is supplementing the returnable glass bottle packages with new PET packaging for its leading brands, namely Kinnie, Diet Kinnie, Kinnie Zest, Pepsi, Diet Pepsi, Pepsi Max, 7UP and Diet 7UP. 

The new PET packaging will be rolled out in different sizes including a 0.5 litre bottle for single serving, a 1.5 litre bottle, which can be purchased in a 6-pack and a new 2 litre bottle which offers greater value and is available in a convenient pack of 4.  The brands will also be available in 33cl cans.

The new lightweight and eye-catching soft drink innovation is a one-way package, convenient and easier to handle. The different sizes offer consumers a better choice and value-added pricing.

“We have made a substantial investment in PET packaging technologies to continue improving our efficiency. Consumers will find this light packaging with a glass-like look, more convenient to handle. It is more suitable and safe for all at home,” said Mr Ray Grech, Chief Marketing Officer at Simonds Farsons Cisk plc.