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Dita Von Teese, the new ambassador of the Cointreau brand 11/09/2007

Cointreau is delighted to announce that effective immediately, Dita Von Teese will be its worldwide brand ambassador. A press conference will shortly be held with the celebrity to unveil the details and scope of this partnership, initially signed for two years. The rapprochement between Cointreau and Dita Von Teese was seen as entirely natural by both parties. After all, who better than Dita Von Teese to incarnate Cointreau’s famous “be cointreauversial” attitude? Everything about her is cointreauversial: her personality, her sensuality, her provocative grace, her style that is all her own. Famous for performing in a martini glass among other whimsical stage props, this Burlesque performer who draws her inspiration from historical Burlesque greats and the film stars of the 30s and 40s, is famous worldwide for her unique stage performances and extraordinary Swarovski crystals covered costumes.

We are delighted to have sealed such a relationship with Dita Von Teese. She is a magnificent woman who combines elegance and extreme refinement with a certain daring sensuality. I cannot wait to reveal the ideas that emerged from our partnership discussions," says Justin Weston, Cointreau International Director.

For me, Cointreau is a quintessentially French brand, a product which transcends fashions and trends. I love its delicate taste contrasting with its strong personality. It is true that we were made to join forces around a cocktail glass!” says Dita Von Teese.

Cointreau is imported, marketed and distributed by Wands Limited, a subsidiary company of The Farsons Group of Companies.

About Cointreau
Since 1847, Cointreau has been one of the world’s leading purveyors of spirits. Its never-ending quest for excellence and quality make the Cointreau liqueur a must for glamorous evenings and a key ingredient in the most popular cocktails such as Margarita and Cosmopolitan. Cointreau has always broken down established boundaries in terms of communication and managed to find the right tone to promote its image to sustain yearly sales that now exceed 15 million bottles. Cointreau exports its know-how to more than 200 countries and is constantly innovating to anticipate and meet consumer expectations.

About Dita Von Teese
Dita Von Teese, the international queen of Burlesque and a muse to fashion designers worldwide, appears in fashion magazine columns and stars in events held in the four corners of the world. She is renowned worldwide for her astounding performances featuring her signature elaborate props and Swarovski crystals adorned costumes. Bringing pin-up imagery to life, Dita makes us relive the golden age of femmes fatales and glamour girls.