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KFC becomes world's first brand to be visible from space 22/11/2006


Satellite Photo

KFC launches global re-image as it unveils astronomical 87,500 square-foot new Colonel Sanders logo in Area 51

- Global Re-Image Campaign Contemporizes Entire Look of KFC – from Logo to Restaurant Design, Advertising, Packaging, Point-of-Sale, Uniforms and More

In an unprecedented move, KFC today became the world’s first brand visible from outer space.

Measuring a record-breaking 87,500 square feet, KFC unveiled the new face for Colonel Sanders and marked the official debut of a massive global re-image campaign that will update 14,000-plus restaurants in over 80 countries over the next five years. 

“KFC’s new look contemporises one of the most recognised and cherished brand icons in the world and spans all visual elements from logo to restaurant design, advertising, packaging, uniforms and more. The Colonel is truly a global icon and we want everyone in the universe to see KFC’s new look of the future,” said Graham Allan, President of KFC International. 

The new logo depicts Colonel Sanders with his signature string tie, but replaces his classic white, button-down suit with a red apron. The apron symbolizes the home-style culinary heritage of the brand and reminds customers that KFC is always in the kitchen cooking delicious, high-quality, freshly prepared chicken by hand in the restaurants, just the way Colonel Sanders did fifty years ago.

“Whether it is Original Recipe™ or Zinger™, consumers around the world can always expect a delicious and unique taste with our chicken. They know KFC food excites the senses and that life tastes better with KFC,” added Allan. “This is why KFC is boldly going where no brand has gone before!” 

The cosmic Colonel Sanders logo was built in Rachel, Nevada, dubbed the “UFO Capital of the World”, on The World’s Only Extraterrestrial Highway. Area 51 is considered top-secret and the epicenter of inter-galactic communication.  

Everyone on earth can join in the fun today by visiting www.kfc.com.

KFC restaurant is situated in Gzira. KFC franchise is operated in Malta by Food Chain (Holdings) Limited, a fully-owned subsidiary company of Simonds Farsons Cisk plc.