About - Group Structure - Trident

About / News

News details

The Famous Grouse whisky launches promotions for its new signature drink - Ginger Grouse 13/11/2006

The Famous Grouse Finest Scotch Whisky, which is well-established and very highly regarded on the Maltese market, is running a series of promotions for “Ginger Grouse”, its new signature drink, which is fast becoming a popular bar call in Scotland.

The mixer is made of one part The Famous Grouse, two parts chilled Ginger Ale, lime and ice. The ginger and lime add a spicy vibrancy to the drink, which embellishes the natural flavours of The Famous Grouse and give a clean, crisp zestiness that leaves a long lasting impression.

“Ginger Grouse embodies an unconventional and considered approach to The Famous Grouse whisky. The combination of whisky, ginger ale and lime leaves a surprisingly refreshing and smooth impression. Ginger Grouse is the ideal choice particularly for those who want to opt for a new vibrant taste,” said Petra Altenberger, Brand Manager for The Famous Grouse at Wands Ltd.

The Famous Grouse has been the number one whisky in Scotland since 1980, and is now the world’s 5th largest selling standard blended Scotch whisky, sold in more than 100 countries globally. From distillation to bottling, every bottle of The Famous Grouse undergoes more than 6000 quality checks to ensure its premium quality is maintained.

The Famous Grouse imported, distributed and marketed by Wands Ltd., a subsidiary of the Farsons Group of Companies, and is available at restaurants, bars, bottle shops, supermarkets and directly from Wands Cash and Carry in Marsa.