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Kinnie strengthens its partnership with Malta Basketball Association 15/11/2005

Kinnie announced the extension of its partnership with the Malta Basketball Association (M.B.A.) for the season 2005/2006. As the official sponsor of the National Men’s Malta Basketball League, Kinnie is once again marking a longstanding relationship with basketball in Malta. 

Kinnie’s sponsorship agreement with M.B.A. includes Kinnie as the official drink for the MBA Mini Basket League and the ‘3 on 3’ National Tournament/League for 2005/2006. This year, M.B.A. is introducing a new ‘3 on 3’ festival for 11-year-old children and younger to continue promoting the sport among children. This festival, which is held on a monthly basis at the Naxxar School, is open to all children, including beginners.

“We highly regard the value of our long-term relationship with Kinnie and one augurs that it remains for years to come. This sponsorship provides an exemplary case study of how a sponsorship relationship should be,” said Mr Frank Camilleri, M.B.A.’s General Secretary. For decades, Kinnie has established a close link with major cultural and sports events through various major sponsorships, with basketball being one of its leading sponsorships.

“We re-affirm our commitment to the Malta Basketball Association and to the mini basket and ‘3 on 3’ leagues to involve more young players. These leagues serve as an opportunity to identify new promising talent among youths. Our M.B.A. sponsorship is an excellent way for us to connect with our customers,” said Lara Micallef, Kinnie Brand Executive.

Further information can be obtained by phoning the M.B.A. on 2143 0950 or by email: mba@maltanet.net