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Campari still officially cool 15/11/2005

Campari, marketed and distributed by Wands Limited, has been voted one of Britain’s coolest brands for the second year in succession by the CoolBrands Council.

The Coolbrands Awards are voted for by leading figures in the world of marketing, advertising and media, and the winning brands are selected from a shortlist of over 3,000.

“We haven’t experienced another spirit quite like Campari,” explained Stephen Cheliotis, Chairman of the CoolBrands Council. “Since its inception more than a century ago, Campari’s unique versatility has established its vibrant red nectar as an essential ingredient in the coolest of cocktails.”

The CoolBrands Council is part of Superbrands, a highly respected authority and arbiter of branding around the world. CoolBrand signifies brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style. Campari was one of only two spirit brands to receive the CoolBrand status in 2005.

“It’s a tremendous honour that Campari has been voted one of the coolest Brands in Britain for two years in a row,” observed Karen Crowley, UK Marketing Manager for Campari. “It’s all too easy to become cool and then fall out of fashion. This second award reinforces our belief in the perpetuity of the brand’s values and that Campari’s ‘cool’ is here to stay.”

This view is echoed by Stephen Cheliotis at the CoolBrands Council: “Campari’s emergence onto the catwalk and chic boutiques has taken this refreshing and vivacious brand into the lives of the stylish consumers who live life on the cutting-edge. Its essence defies convention and exudes an inner confidence, a timeless classic.”  

The Campari Group is the sixth largest spirit company in the world, and Campari itself is sold in over 190 countries including Malta. It was created in 1862 by Gaspare Campari in Milan from a secret recipe of 68 different fruits, herbs, spices, peels and bitters.