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Four world-renowned football stars join the Gatorade team 14/02/2005

Ronaldinho, Roberto Carlos, Ryan Giggs and Alessandro Nesta partner with Global Sports Drink Leader

Four international football superstars – Ronaldinho, Roberto Carlos, Ryan Giggs and Alessandro Nesta – have signed an agreement with Gatorade Thirst Quencher to be the face of the brand and participate in a variety of global marketing initiatives. 

“The best athletes in the world drink Gatorade,” said Ronaldinho. “That’s because science shows nothing works better than Gatorade to put back what athletes lose in sweat.”

The four football players are the newest additions to the Gatorade family, which includes professional and amateur sports teams and events throughout the world. Gatorade is the official sports drink of A.C. Milan, Real Madrid, Manchester United, Ajax and Juventus, along with the U.S. Soccer national teams and the 2004 Copa America.

“Highlighting that the world’s best athletes and teams use Gatorade has helped make Gatorade a multi-billion dollar brand,” said Patty Wolff, vice president of international marketing for Gatorade. “This partnership presents tremendous opportunities to help grow our brand globally.”

Backed by more than 35 years of scientific research, Gatorade has scientifically-proven rehydration and performance benefits over water. No other beverage or sports drink company has established such a strong expertise in rehydration and sports nutrition.

Ongoing hydration research is conducted by the Gatorade Sports Science Institute in Barrington, Illinois, in the U.S. and in partnership with leading sports scientists and laboratories around the world, including the A.C. Milan Labs.

“I worked with the Gatorade Sports Science Institute a few years ago and was surprised at how challenging it was to replace the fluid and sodium an athlete loses during a training session,” said Roberto Carlos. “This reinforced how staying hydrated can help me play at my best.”

About the Athletes
Ronaldinho, recently awarded 2004 FIFA Player of the Year, is a midfielder who has helped launch his team, FC Barcelona, to the top of the Spanish league. 

A fellow Brazilian, Roberto Carlos, is considered the world’s most famous left back and is an eight-year veteran of the famed Real Madrid club. 

A native Welsh, Ryan Giggs is a midfielder who has played for Manchester United for 13 years and has earned the title of most decorated player in Club history. 

Since joining A.C. Milan just prior to the 2002-2003 season, Alessandro Nesta has won the Scutdetto Serie A (Italian Championship), Coppa Italia, Champions’ League and European Super Cup.

About Gatorade
Gatorade, the world’s leading sports drink brand, is backed by 35 years of research. Gatorade is scientifically formulated and proven to quench thirst, replace fluids and electrolytes and provide carbohydrate energy to enhance athletic performance. For more information on Gatorade and the science of hydration visit www.gatorade.com and www.gssiweb.org.