Kinnie, the Mediterranean Classic since 1952, is once again proud to announce its collaboration with X Factor Malta as its Official Partner for this record-breaking TV show.

X Factor Malta Season 4 airs every Sunday at 8.50pm on TVM and follows the contestants’ journey through different phases starting with the Auditions, filmed throughout the summer, followed by Bootcamp, the Chair Challenge, the Judges’ Houses and ending with the Live Shows culminating in an exciting Finale on Saturday, 3rd February 2024.

“The announcement of this second collaboration with X Factor Malta follows the hugely successful collaboration of the two brands in the 2021 edition. Kinnie has long been a supporter of local musicians and artists, and this announcement reinforces the brand’s commitment to supporting local talent,” commented Mr Karl Bondin, Marketing Manager at Simonds Farsons Cisk plc.

“Kinnie has already started accompanying the judges and participants throughout the Auditions filmed in the summer and will continue to do so through to the Final Live Show. Loyal Kinnie consumers and followers can expect some great giveaways such as free tickets to the shows as well as branded merchandise,” he added.

This year’s judging panel sees the return of well-known judges Howard Keith Debono and Ira Losco, joined by new judges Gianluca Bezzina, who represented Malta at the 2013 Eurovision Song Contest and Amber, who represented Malta in the 2015 Eurovision Song Contest. Another new personality in this edition of X Factor Malta is host Gianni Zammit, bringing energy and dynamism to the show.

The X Factor is a Syco Entertainment owned format, globally co-produced and owned by Fremantle Media Limited and produced locally by Greatt Company Limited.

Kinnie, Diet Kinnie and Kinnie Zest are produced, marketed and distributed by Simonds Farsons Cisk plc. Follow Kinnie on https://www.facebook.com/kinnie.mt and https://www.instagram.com/kinnie_malta/.