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Burger King introduces the King Delight line
26/07/2004

Summer is the season of life outdoors, warmer weather and lighter meals.  Right on cue, Burger King introduces the new ‘King Delight’ menu, a range of light products full of taste and offering even more choice and variety.

The King Delight line is an innovative extension to the existing Burger King menu and responds to the changing needs of the Maltese consumer, who wants great value, good food on the go, and a wide variety of appetising, lighter choices. 

“We have always been focused on offering more choice with our ‘Have it Your Way’ system, and now we are pleased to present the King Delight concept. By expanding our product range with light alternatives, we are catering for guests who want to try something other than the traditional burger,” says Marco Debono, Marketing Executive, Burger King – Malta.

Delicious products

Three tempting salads, all with low calorie count.

  • The King Delight Chicken Salad (260 calories without dressing) is a mix of lettuce, fire-grilled chicken fillet, sweetcorn and black olives.
  • The King Delight Tuna Salad (192 calories without dressing) contains a mix of lettuce, tuna, tomatoes, sweetcorn and black olives.
  • The King Delight Green Salad with lettuce, tomatoes, sweetcorn and black olives (162 calories without any dressing)

The King Delight products can be purchased at all Burger King restaurants in Sliema, Paceville and Valletta.

Burger King Corporation

The BURGER KING® system operates more than 11,220 restaurants in all 50 US states and in 60 countries and territories around the world. Ninety-one percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings, Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners.  In fiscal year ending June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.

To learn more about BURGER KING, please visit www.burgerking.com.

Burger King is operated in Malta by Food Chain (Holdings) Ltd., a fully-owned subsidiary company of Simonds Farsons Cisk plc.

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