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Carlsberg Beer launches new packaging 25/05/2005

Carlsberg has recently launched a new package look throughout all its markets – over 190 countries across the globe. One of the world’s largest beer brands, Carlsberg is not only an international beer but also a contemporary and appealing brand.

Ms Yanika Mattei, Brand Executive for Carlsberg in Malta said, “As part of the continual rejuvenation program of the brand, Carlsberg’s primary packaging has been improved through design revamps over recent years, implementing changes based on consumer research results to suit consumer preferences throughout various markets.”

“Today we are proud to launch the new Carlsberg International Premium bottle in Malta together with an increased alcohol level to 5%, which is the global standard,” continued Ms Mattei.

To celebrate the launch of the new look bottle in Malta, Carlsberg will be organizing a ‘Carlsberg Weekend’ in Paceville on the 10th and 11th of June. All outlets stocking the new Carlsberg 25cl bottles will allow consumers to benefit from gifts and price offers on Carlsberg. This event is also in line with Carlsberg International marketing platform to ‘Drink with a World of Friends’.

www.carlsberg.com