Kinnie, a brand which has become a household name in Malta and among Maltese communities overseas, has participated at the SIAL 2004 Food and Beverage Fair, held in Paris. The innovative Kinnie stand was designed to attract new trade partners.

SIAL 2004 is a major international fair in the food industry with over 5,400 exhibitors from 98 countries. The fair offers an overview of the world food market, presented by internationally operating producers as well as small manufacturers. It is estimated that the SIAL attracts over 135,000 visitors annually. Kinnie’s participation at SIAL 2004 was organised by Malta Enterprise. 

Ray Grech, General Manager – Marketing and Exports for Simonds Farsons Cisk plc, expressed satisfaction at the visitors’ interest in the Maltese product. "Kinnie got a very good exposure in Paris. We have established new business contacts, which are already being followed up. Our participation at SIAL 2004 was another promotional effort to tap new markets and to generate further exports for Kinnie."

"The new export image is reflected in the sleek long-neck special bottle being used to position the Kinnie brand as a premium soft drink which will shortly be available for the local market."

Kinnie is currently exported to or produced under franchise in Australia and European countries like Germany, Poland, and Sweden. Its bitter-sweet taste, quality and uniqueness are constantly earning the brand new prospects.